Make that U-turn!!!

 

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Listening to a song from one of my favorite band- Casting Crown, a particular line kept me thinking and there they sang about a lady who’s “running 100 miles per hour in the wrong direction”…

 

As I kept on pondering, I could only imagine how she would at the best waste all energy to arrive at the wrong destination, then the saying that “Direction is better than speed” made massive sense to me, because “direction determines destination”.

 

While we live, move and have our being, it is most essential to get direction for life’s journey and regardless of how far you have gone, if you realize that where you are headed is a detour from your authentic destination, your best option is to quickly make that U-turn, retrace your steps and realign yourself in the right path that will lead you to your destination.

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Grow your Business with Referrals

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While waiting at the hotel lobby for a meeting, I could observe a man standing at the reception desk with his luggage, talking with the front desk officers, like someone trying to check out after spending some days there.

My attention was fixed on him the more, when I heard him say these words: “I love your services and I will certainly recommend to people that I know, you guys are just good” and the officers at the front desk responded with resounding joy “thank you sir, it will be such a honour to have you recommend us”.

As I kept on watching and listening, it dawned on me that the guys in the hotel had obviously created a fantastic experience that culminated in Customer Satisfaction and whenever this happens, the customer will be ever ready to make referrals and recommendations, which is one top secret of marketing and business growth.

Whenever you exceed the customer’s expectations, you create that unique experience that lingers long in the customer’s mind and makes them want to relive that experience and tell others about your uniqueness.

Just as your customers can refer and recommend you and your services when you exceed expectations, they can also bad-mouth and discredit you and your services when you under-deliver.

So it behoves on every business person to master the skill and art of creating fantastic experiences that satisfies the customer at all times because at the end, “a good name is better than great riches”.

What kind of experience are you creating in the minds of your customers?

I can help you and your people learn and master how to create that fantastic customer experience that wins the heart and money of your customers.

Drop a comment in the box below or send an SMS to +234 817 7101 825 if you are in.

 

Make a difference through INNOVATION

innovation_light_bulbsA few Sundays ago, I walked into an outlet Aleda Dolce- of one of the premium ice cream brands in the city of Port Harcourt, with my boss and a colleague.

As I kept on admiring their beautiful outlet and watched as they made their ice cream and attended to various customers, the CEO specifically came to our table, to make offers to us and brandish their unique products.

She offered my boss who was her special guest the very unique “banana split” package, while I and my colleague got their special “red velvet cake roll” package, then she took some time to explain the different making processes of their ice cream and some of their advantages as we ate and enjoyed the lovely tastes of our ice cream.

Furthermore, as we applauded the unique packages of Aleda Dolce, I whispered to my boss and colleague: “Innovation made the difference”.

I realized that through innovation, they had grown their brand from the regular ice cream to something new, something more and something better- this is what innovation does!

Innovation is not complex.

Innovation adds value to what has been and ensures the continuous success of a person, place, thing and organization.

You too can master the art of innovation and use it to advance your personal and corporate brand for maximum productivity.

It’s time to add value and make a difference through innovation!

Will you also be Left Behind?

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In the course of the week, I had the need to send various items via courier to their destinations and after weighing several options, I decided to try out the services of two of the big players in the courier industry.

So I walked into an outlet of the first, I quickly observed their organization, their cheerful welcome and how with the aid of technology they ensured quicker service to their customers and when I was done, they thanked me for choosing their services.

Then I moved to the outlet of the second player and immediately noticed their lack of organization, poor customer service and i spent more time there because they had to do manual service, instead of working with the aid of technology to save time. When I was done, I walked out of their office with one cool and simple decision- Never to come back there!

Then I realized that indeed you don’t need to move backward to become irrelevant, you only need to stop moving forward and the world would leave you behind.

The moment you stop moving forward, you are left behind, you start to lose essence and value and end up in the quagmire called irrelevance.

In this age, technology has changed a lot in various spheres of life and we must take advantage of this in order to advance.

So will you advance or be left behind?

The choice is yours!