Stay Relevant


As I recently watched my little cousin prepare for his entrance exam into secondary school, I was shocked when I saw with him the renowned Ugo C. Ugo’s nationwide common entrance examination preparation book- a phenomenal book I used during my time, over 20 years ago.

As I continued to wonder in amazement, it dawned on me that the content of the book has remained relevant over the years and this is one secret of significant brands globally-  Consistency and Relevance.

The death, burial and resurrection of Jesus Christ which we commemorate in the Easter celebration is another perfect example that showcases significant relevance for over 2000 years.

And as we live and apply ourselves daily, we must stay relevant and consistently deliver value towards the significant advancement of life and humanity.

Enjoy the blessings of the Easter celebration!


Building an Enduring Brand


A few months ago, I was in the city of Uyo- one of the beautifully emerging cities in Nigeria, to attend a conference organized by one of my mentors and I enjoyed every bit of my stay in that city.

As I rode in a cab around the city center, at this very busy junction, a particular signboard caught my attention and it was an old signboard of one of the defunct banks in Nigeria- Savannah Bank.

As I fixed my glance and gaze on this old and signboard and a few thoughts ran through my mind, it quickly dawned on me that it is indeed easier to destroy a brand than it is to build one and little errors such as the lack of integrity and capacity can erode all the glamour and fame built around a Brand.

If you must build an enduring corporate brand like Coca-cola or personal brand like Mother Theresa or Nelson Mandela, you must be intentional about it and critical issues like Character and Capacity must not be taken for granted.

Are you building or destroying your brand?