A few Sundays ago, I walked into an outlet Aleda Dolce- of one of the premium ice cream brands in the city of Port Harcourt, with my boss and a colleague.
As I kept on admiring their beautiful outlet and watched as they made their ice cream and attended to various customers, the CEO specifically came to our table, to make offers to us and brandish their unique products.
She offered my boss who was her special guest the very unique “banana split” package, while I and my colleague got their special “red velvet cake roll” package, then she took some time to explain the different making processes of their ice cream and some of their advantages as we ate and enjoyed the lovely tastes of our ice cream.
Furthermore, as we applauded the unique packages of Aleda Dolce, I whispered to my boss and colleague: “Innovation made the difference”.
I realized that through innovation, they had grown their brand from the regular ice cream to something new, something more and something better- this is what innovation does!
Innovation is not complex.
Innovation adds value to what has been and ensures the continuous success of a person, place, thing and organization.
You too can master the art of innovation and use it to advance your personal and corporate brand for maximum productivity.
It’s time to add value and make a difference through innovation!